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Built from inside life-science trade-show programs

Why Exhibit RX exists.

Exhibit RX was created from firsthand experience managing complex global pharma trade-show programs, and seeing the gap between executing an event well and getting its full commercial value.

Experience behind the method

Founder Togar G. Johnson

Togar G. Johnson, founder of Exhibit RX

"I've walked the floor at major industry events like CPHI, SupplySide Global and World Vaccine Congress. The booths were packed, but the pipeline wasn't. I watched great conversations disappear because no one owned what happened next. I built Exhibit RX to close that gap."

Togar G. Johnson, Founder

Togar G. Johnson has spent 20 years in marketing across federal, commercial, pharmaceutical and entrepreneurial roles. He has run or hosted more than 75 trade shows and events, up to 20 a year around the world. As Global Marketing Manager in pharma ingredients and vaccines, he ran global trade shows, builder coordination, pre-show meeting programs, lead capture and CRM handoff from inside the industry.

Before that, he spent more than five years as Marketing Director at Dover Air Force Base, delivering 50+ events, including the Thunder Over Dover air show and a Tori Kelly and Lecrae concert. Two of those events alone brought in more than $300,000 in sponsorships, part of more than $500,000 he has raised in sponsorships and donations. Connect on LinkedIn →

20 years
in marketing across federal, commercial and pharmaceutical arenas
75+
trade shows and events run or hosted
Up to 20
shows and events a year, worldwide
Up to $500K
show and event budgets managed
In the field

From the show floor to large-scale public events.

Real, qualified conversations on the show floor, the outcome every stage of the Exhibit RX Method is designed to drive toward.

Quick answers

What problem does Exhibit RX solve?

The pieces around a trade show are usually disconnected. Exhibit RX connects strategy, preparation, execution and measurement, helps your team see what actually happened after the show, and makes each show better than the last.

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